Haier

"I am a fan of Zhang Ruimin!" Yin Tongyao, president of Chery Automobile says, "I am a fan of Zhang Ruimin!" It is not said by Tom, Dick or Harry, but Yin Tongyao, president of Chery Automobile, a company highly praised by a senior official of China central government for independent design and innovative approach in automobile manufacture when delivering a keynote speech at the "2005 China's Summit for Innovation and Brand Building". Why Yin Tongyao is a fan of Zhang Ruimin? The reason is that he admires those who "spread China-made products and Chinese voice out in the world". "I admire Mr. Zhang Ruimin", said Yuan Renguo, president of Kweichow Moutai Co., Ltd.. Not only Yin Tongyao, many delegate entrepreneurs and experts delivering speeches at "2005 China's Summit for Innovation and Brand Building" expressed their deep impressions of Haier and Haier CEO Zhang Ruimin. "Haier manufactures an appliance every 5 seconds and gains a patent certificate for innovative technology every 3 days. I fully understand the difficulties to obtain such success. I admire Mr. Zhang Ruimin for Haier¡¯s successful performance." Case Study on Haier cited by Professor of Peking University Correct strategy for brand building Liu Hanru, president of Anhui Hualing Automobile Group Co., Ltd., was quoted as saying, "An enterprise is irresponsible to the society without accumulation and profits. I don't argue for price war. Manufacturer should gain reasonable profits, not sudden huge profits. From this point of view, I support Haier for high price product and high quality after-sales service and differentiation value", said Xue Xu, professor of Peking University, using Haier case studies 6 times to demonstrate what the correct strategy is in the process of brand building. Li Shufu, president of Geely Automobile Words of Zhang Ruimin studied by Geely employees In the session of Guest Dialogue at the Summit, Li Shufu, president of Geely Automobile, called Haier CEO Zhang Ruimin professor. His deed was recognized by the audiences on the site. Li always held hands with Zhang, saying that "I am inspired by the book (Words of Zhang Ruimin) and I carry it about with me for traveling tens of thousands kilometers. My company bought about 7,000 books for every employee to read and study." "Innovation has been a custom of Haier employees." Entrepreneurs and experts admire Haier and Haier CEO Zhang Ruimin, so were audiences at the Summit. After Zhang finished is keynote speech, two journalists talked to each other. "Zhang Ruimin is worthy of the name of entrepreneur and his speech is very impressive. Has the same speech been made several times by himself?" one journalist said."Not at all", said another journalist, ¡°I heard that he makes speeches quite frequently and every time he deliver new contents, concept and even slides for case studies¡±, added the second journalist. "It is really remarkable. It seems that innovation has been a custom of Haier employees", said the first journalist.