Haier

At the just concluded 2005 Haier Global Executives Conference, Haier CEO Zhang .. The 2005 Haier Global Executives Conference was held September 20 and 21, 2005 in Haier Int'l Training Center. More than 100 executives of Haier's overseas companies and customers attended the meeting. Guided by Haier's 3A Strategy, the delegates and Haier's product managers exchanged ideas upon discussions and listened to the report delivered by Zhang on Haier's policy on overseas marketing. At the opening ceremony, Haier President Yang Mianmian summarized the situation of Haier's overseas sales in 2004 and pointed out that Haier had witnessed significant growth in 2004 overseas marketplace by export volume increase of 36% and overseas sales increase of 160%. In addition, Haier¡¯s overseas sales network was kept continuously developing. However, there is still a long way to go to reach Haier¡¯s goal of global recognizable brand. She iterated that the key shortcoming that has hindered Haier's fast growth was insufficiency in human resources. Repeatedly Yang pointed out that Haier must innovate marketing budgets, sign win-win contracts with customers and gain the orders which may increase the influence of Haier's trademark if Haier wants to achieve high increase of overseas sales under the condition of positive cash flow. Zhang brought forward the goal and objective of Haier's overseas market exploration, saying that 'Individual-Goal Combination is the way Haier to make success in the world marketplace. It can satisfy the needs in an era of information and competition. Individual-Goal Combination policy requires competent personnel to challenge our shortcomings, carry out Haier's restructuring strategy, promote the teamwork in direct selling and cultivate healthy corporate culture. Haier will gain global recognition if Haier's Individual-Goal Combination policy is successfully implemented¡¯. At the closing ceremony, Zhang and other senior management of Haier conferred awards to the outstanding managers of Haier's overseas companies. The delegates from Haier America Trading Company and Haier (Nigeria) made speeches introducing their experiences. Haier CEO Zhang Ruimin delivers a speech at 2005 Haier Global Executives Conference on Haier's development in the world marketplace.