Haier

Haier's export volume in 2005 first half witnessed 33% year-on-year increase at.. Haier has adhered to the globalization policy, recognized as "To be an exporter, to be a localized manufacturer and to be a mainstream appliance supplier", and gained significant progress in market competence and brand recognition in the world marketplace. Statistically, Haier's export volume in 2005 first half hit USD707 million, monthly mounting to over USD100 million, an increase of 33% over that in 2004 the same period. Geographically, Haier's sales have seen remarkable growth, especially in the United States, with an increase of 120%, the highest daily sales volume reached USD10 million, breaking Haier's record. In terms of products, Haier side-by-side refrigerators, dual-drive washing machines, DC inverter air conditioners were well sold overseas due to innovative functions satisfying market demands. In Japan, Haier 5kg capacity washing machine, which was designed for singles, was ranked first in the sales of its kind in Japan. Facing the trend of globalized market and competition, brand reputation has been widely recognized as business competence. For export products, Haier uses its own trademarks and makes efforts to improve marketing and innovation capability and, as a result, Haier brand and competitiveness in the world marketplace have been significantly enhanced, so did Haier's export volume.