Haier

China stimulating the world economy and Haier aiming to create a global brand Newsweek: Zhang Ruimin, A Jack Welch of Communists: Haier's CEO aims to create a global brand. Not long ago, the Newsweek published a story, titled China's Century, on its front cover, using 21 pages inside the magazine to help readers to understand current China in the aspects of business, education and film industry. On business, the article, A Jack Welch of Communists, focuses upon Haier's CEO Zhang Ruimin, saying that Haier's CEO Zhang Ruimin aims to create a global brand; among all China's companies endeavoring to gain world recognition, Haier is the first one to make breakthrough; Haier expands the sales in overseas marketplace with innovative products; unlike many Chinese companies, Haier doesn't skimp on research. Last year it spent 4 percent of its revenue on R&D, which is on a par with similar U.S. companies. The article also covers Haier's achievements in product quality, after-sales service as well as Haier's experience in swift business growth.