Haier

Dr. John Caslione, expert of global sales strategy, is quoted as saying while b.. Not long ago, Dr. John Caslione, expert of global sales strategy, was interviewed with by Chinese media. When asked to comment Chinese enterprises market strategy, he mentioned and praised Haier's globalization performance through establishing product factories overseas. "Haier is a pioneer of China enterprises globalization, and focuses upon establishing a system for globe wide marketing and brand building. This is just like many Western traditional manufacture companies in globalization practice, and it needs time and patience. Haier is brave. Haier (America) factory is operated by an American. In fact, a person is believed to be confident when he shows confidence in someone else." Dr. John Caslione, President and CEO of Andrew-Ward International, is wide recognized to the most influential expert in marketing and sales, and has instructed about 100 companies for marketing practice.