Haier

Analysis report, Haier Enters Japanese Appliance Market, published by the Marke.. Staff: An analysis article was issued by the June 25 Market, the People's Daily, on the threshold of Japanese household appliance market. Someone believes that it is easy to start business in Japan as Japanese government does not really restrict the local sales of foreign brand products and never file anti-dumping disputes. However, someone holds that it is hard, because Japanese consumers do not like foreign brands as much as local products. Except for Samsung TV sets and LG and Haier washers and refrigerators, no any other foreign brands in Japanese supermarkets. "Although Japanese consumers are critical of the goods, Haier refrigerators and washing machines have been widely recognized by Japanese users with a remarkable sales. Haier has got a foot in Japan", said the article. Editor's note: The Market comments that Haier has got a foot in Japan. However, Haier should understand that although achievements in marketing Japan has been highly assessed by local consumers, there is still a long way to go and Haier is widely expected to do better. Haier should keep clear-headed about the situation and work harder on innovation to solidify its gained market shares in Japan.