Haier CEO Zhang Ruimin: Build China's famous international brand-Haier Group Official Website

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Haier CEO Zhang Ruimin: Build China's famous international brand

2004.05.20

Haier CEO Zhang Ruimin: Build China's famous international brand BBC reports and comments upon Haier Group Staff: On May 16, BBC World Service issued a report upon Haier CEO Zhang Ruimin, saying that "Twenty years ago it was a failing refrigerator company. Now, one man has transformed the company into a huge household electronics group. The man behind the corporate revolution is Haier's CEO Zhang Ruimin". Mr. Zhang tells Peter how Chinese companies are rapidly learning how to transform themselves from suppliers of goods for other companies into innovative corporations who will be able to charge a premium for their own trusted, branded goods.

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