Haier

Brand of Forbes: Super power of Haier brand Staff: On May 11, The London-based SuperBrands Organization granted title, "SuperBrand for Business Services", as award, to 19 Chinese and overseas companies, including Haier, OBI and Volkswagen. The survey of Chinese major brands was carried out by an independent team comprised of university experts, outstanding media professionals The appraisal standards include the market share, sustainability, reputation of the brands, consumer satisfaction and recognizability. The SuperBrands Organization will launch a promotion program through 38 international organizations for Chinese brands on the list. The SuperBrands Organization was established 14 years ago in London and has been widely recognized as Forbes of Brands.