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How Haier gains the world recognition

2004.04.09

How Haier gains the world recognition Staff report: An article, entitled The Six Ultimate of Haier Brand, published on April 7 issue of the Economic Daily, analyzed Haier's global brand building strategy and experiences and summarized Haier's success in the six aspects. The article focused upon Haier's start in initial period, the most disputed business expansion, the most exciting decision, the most breathtaking leap, the hardest trudge and the greatest progress. The subheading of the article described Haier's painstaking experiences over the past 19 years.

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