Haier

The survey report of the Contemporary Chinese, Hong Kong leading magazine, plac.. On the list of the ¡°2003 China¡¯s 20 the Most Insightful Entrepreneurs in Brand Strategy¡± released by the HK magazine Contemporary Chinese 2/2004, a special version on Chinese brand strategy, Haier CEO Zhang Ruimin was placed first. The survey was conducted by the Evaluation Center, China Research Society of Brand Strategy, in accordance with the appraisal standards including "forseeability, management capability, popularity, reputation and recognition of the brands". The list of the "2003 China's 20 the Most Insightful Entrepreneurs in Brand Strategy" was released by the worldwide circulated HK magazine Contemporary Chinese and the 20 nominees were elected from more than 100 candidate managers of China's major enterprises.