"Haier endeavors to manufacture unique products"
It was reported by 21st Century Business Herald on November 9 that Haier compact refrigerators and wine coolers had gained 60% market share in the United States. Most American chain stores, including Wal-Mart, display Haier products. Haier has long tried to produce unique appliances based upon creative concepts, which play a significant role in Haier brand building. Haier wine cooler has a remote control numerical thermostat, and Haier freezer has a freezing compartment and an improved refrigerating compartment.