Haier

Establishing A New Marketing System On February 27, the 3-day 2003 Haier Global Executive Conference was closed. Haier CEO Zhang Ruimin delivered a speech at the closing ceremony. Mr. Zhang iterated that if someone hugs himself on previous success and has no ambition for future development, then he will suffer failure soon. I think we need to introduce a new marketing strategy, which encompasses informatization, innovation and efficiency. Speech of Mr. Zhang strengthened the confidence of Haier overseas executive managers to make Haier No.1 in their respective areas. They believed that this annual conference was perfect. After the conference, Haier senior management and overseas executives took a photo in Chinese Tang garments (see picture), and a farewell party with fireworks was organized.