Haier

Haier Today Published On USA Today Haier CEO Zhang Ruimin drives the process that Haier becomes a worldwide trademark. An article was published on USA Today January 2 introducing Haier's achievements and globalization strategy implementation and Haier's role in influence on Chinese domestic enterprise business development. Qingdao, China ------ Zhang Ruimin, modest but greatest entrepreneur Mr. Zhang Ruimin was elected alternate member of the 16th CPC Central Committee in November, 2002,. With the political success, Mr. Zhang Ruimin has started a far-reaching business program to develop Haier China's first trademark recognized by the globe just like GE, Mercedes-Benz and Toyota. There is no doubt that Haier, having 13 overseas factories (including a refrigerator factory in South Carolina, Italy and Pakistan), is the most competitive Chinese company to become a world player. Haier's success will inevitably result in more intense domestic competition. Challenging of home large and powerful competitors will be a test of the capability of Mr. Zhang Ruimin and Haier management. "Mr. Zhang Ruimin's success achieved so far is exciting and encouraging," said professor Denis of Harvard University, "however, a harder period starts."