Haier

"Haier CEO Zhang Ruimin, The King Of Home Appliance Industry" The book, the Ten CEOs Leading China, written by a Korean Ha-Sang Hong, focuses the topic, Haier CEO Zhang Ruimin, the King of Home Appliance Industry, to tell Korean readers the details of Chinese Haier's development and Zhang Ruimin's concept in globalization strategy. "From the development over the past 17 years, Haier is incontestably a world player and will be a fatal competitor of Samsung and LG if Haier continues its current operational philosophy. Korean industrial enterprises share this predictive idea," says the book. "So far, Chinese companies race to grab market shares in developing and developed nations by low quality and low price products, but Haier is an exception. Haier has made significant success in developed countries by high quality but reasonable price products."