Haier Trademark Is Valued At RMB48.9 Billion, The Highest in China.
2002.12.11
Haier Trademark Is Valued At RMB48.9 Billion, The Highest in China.
Based upon 8-year studies, the Report 2002 on Chinese Valuable Trademarks indicates that the value of Haier trademark is RMB48.9 billion, the highest among Chinese trademarks. Hongtashan, a Chinese cigarette brand, which was once the highest for 7 years, was placed second at RMB46 billion. Haier's annual sales increase by 52% on average over the past 8 years.
This report was released by a well known Beijing-based assessment company, which issues annual research reports since 1995 with reference of valuable trademark assessment philosophy of international organizations.