Haier Listed in the European IFR Annual Report for the First Time
2002.03.30
Haier Listed in the European IFR Annual Report for the First Time
IFR is a famous market information research institution in Europe. In its 2001 annual report, Haier is listed as a world-famous brand together with such international giants as Whirlpool, Bosch, Siemens, Miller, LG and Samsung. Haier equals Whirlpool in price competitiveness for the same kinds of products.
IFR prepares a market survey report once in a year, which is very authoritative in Europe. So Haier's entry in the report shows that Haier has been recognized by the authoritative European institution.