Haier

CCTV Special Report: the Haier Strategy On January 22, Haier's 17-year achievements were reported on the CCTV. A summary is as follows: Haier's every advancing step shows its intension of becoming an international group. Its entry into the financial market has showed the company's insights into future development. Haier's sales volume in 2001 was RMB20 billion, falling short of the lowest sales volume of the world top 500. According to Haier's current development, it will reach the level within two years. A saying goes like this: foresight makes you succeed. Prediction of the future is a must before making a right decision. Haier has done it well. It has set a higher strategy objective to become a household appliance giant.