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Home Page Media Center News Release Haier brand valued at 43.6 billion

Haier brand valued at 43.6 billion

2001.12.22

Haier brand valued at 43.6 billion A new study shows that the Haier brand is worth 43.6 billion yuan, taking the second place on the list of China's most valuable brands. The first place was held by Hongtashan, a famous brand of the largest Chinese tobacco company under the same name, with 46 billion. The third place was occupied by Changhong, another home appliance giant in China, with 26.1 billion. In terms of increase rate in the brand value, Hongtashan had 4.78%, Changhong 0.28 and Haier 32.1%. The increase rate figure showed that the Haier brand is favored by an increasing number of the consumer public. The study has been conducted for 7 consecutive years in China.

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