Haier

To Study Haier is the responsibility of Audon Business College On July 25, Professor Michel Marshall from the American Audon Business College met Mr Zhang Ruimin, CEO of the Haier Group. "Do you remember what I said to you when you were lecturing at Audon last April?" asked Professor Marshall, "I said I was certain to go to China and visit Haier. Now I am in Haier." "Yes, that was what you said," replied Mr Zhang, " you said that if Haier could achieve the whole personnel SBU, it would be the world's number one. Whether or not Haier has done that, please made an assessment after you look around." After Professor Marshall visited Haier's factories, he said, "I was surprised to find Haier have so many good products, so quick market responses. The Haier Culture has passed down to employees at the grassroot. It is hard to imagine from a western point of view that a Chinese enterprise can reach such a high level." Professor Marshall will stay in Qingdao for another few days. He said, to study Haier is a responsibility of Audon Business College; he would try to do a good job of it to let more companies know about Haier's secrets of success.