"International Business" news: Chinese Haier aims at the Greek market
2001.06.15
"International Business" news: Chinese Haier aims at the Greek market
Following the successful entry into the Western European market in recent years, the Chinese Haier has taken aim at Greece, the southernmost tip of the Balkan Peninsula. It is reported that the Greek C Company has become the sole agent of Haier Group in Greece. Recently, slogans such as "I love Haier" began to appear in Greek TV programs. It can be said that the entry of Haier products into Greece will benefit the entry of other Chinese brands into the international market in the future.