Haier

CCTV News Network reports on the international development strategy of Haier Gr.. CCTV News Network reported on the international development strategy of Haier Group on July 17th. Haier Group built a plant in USA and entered into the American market to compete with many other world top companies. Haier enjoyed 25 percent of the small refrigerator market share in America. Haier culture has brought up a new generation of Haier staff with different skin and color. It took Haier less than a year to build the plant in South Carolina in 1999. People with different skin and different color abided by the rules of Haier Group in America. Owning to the hard work of these people, Haier refrigerator manufactured in USA was up to the standard of DOE of American Energy Department. Only one or two American companies have been up to this standard. CCTV interviewed CEO Zhang Ruimin. CEO Zhang Ruimin said that globalized Haier was not a dealer that exported goods to the for eign countries, instead, it had been accepted by the world people as the localized brand. In the future, every one will know the world famous brand of Haier, no matter where he is.