Haier

American BUSINESS reported on Haier on the front page American BUSINESS reported on Haier on the front page on May 22nd, 2000. The topic was that Haier China offers jobs in U.S. Extracts are as follows: QINGDAO, China---Haier Group is sending the United States a new Chinese export jobs. China's biggest appliance maker just opened its first U.S. factory, hiring 180 people in Camden, S.C., to make refrigerators under its own brand name. Last year, Haier started a design studio in Los Angeles to get closer to American consumer tastes. Haier's $30 million venture in Sough Carolina comes as China is nearing its goal of joining the World Trade Organization and perhaps seeing Congress give it permanent low-tariff access to U.S. markets. Haier is leading a new wave of ambitious Chinese companies that hope to create international famous brand. Chinese enterprises are trying to share the profits through selling the technology and brand of themselves. CEO Zhang Ruimin of Haier said that an enterprise that only manufactured in China and exported to the overseas market could not be an international enterprise. There won't be a bright future if Chinese enterprises try to enter the world market through exporting the cheap appliances. The trade deficit of U.S. will increase because American enterprises have turned to face the market of China and other countries of low income. It is very important that Haier offers jobs in U.S. Economist Andy Xie believed that it was very normal for Chinese enterprise to enter overseas markets for more consumers. He said that TV and other home appliance produced by Chinese enterprise could compete with those of Japan and South Korea. Some Chinese enterprises have built the overseas marketing net and Haier has done more. Haier has built factories in some developing countries and design studios and service centers in Europe and U.S. Haier has made a miracle of China in the past twenty years.