On 27th of March, the new trend activity of customized home appliances, “Hey, Youth”, which is jointly launched by Haier and Tmall, is opened dynamically. As the first batch of home appliances with user creativity, user design, user “intelligence” and full-process visuality in China, the products of this batch will be voted by the users of Haier and Tmall to select 3 most popular series to put on customized production. And by the middle of April, they will have been available for reservation on the Internet of Haier and Tmall.
As another masterpiece of personalized customization after “Deer Refrigerator”, the products of this batch launched three styles and 15 designs which highly met the demand for personalized appearance of users to refrigerators. In order to put the refrigerators they like into production, millions of netizens participate in the activity actively. They not only vote in Tmall, but also share the voting through Weibo to attract the attentions of their relatives and friends.
Interfacing with the users is always the significant factor which brings the Haier Refrigerator become leading in the industry. Internet thinking decides that the innovation research of Haier Refrigerator is open to the society instead of studying at home. It is the customers who decide what the factory produces rather than the enterprise.
At present, the generation of Internet has become the main force of customers. And its fragmented customer demand has more personalized requirements on products. Moreover, the new trend activity of customized home appliances of Haier Refrigerator has greatly released and satisfied this demand of customers.
For more info:http://www.tmall.com/wh/tmall/tmall-3c/chn/act/haier?spm=0.0.0.0.HcLXLO