Haier’s technological leadership, sophisticated design and premiumness in washing, refrigeration and built-in, told through a 360° immersive consumer journey.
15 July 2020 was the inauguration day of the MediaWorld Tech Village, the new concept project launched in the shop on Viale Certosa in Milan, an experience centre dedicated to innovation with the direct presence of the main international technological leaders.
The new MediaWorld hub is articulated in a path built on the concept of technological “Bottega”where Haier, the global first brand in the household appliances sector, plays a leading role.
The Haier space is divided into a display area of about 70 square meters and guides consumers in the discovery of the brand’s range of premium appliances for washing, refrigeration and cooking, with the most representative hero solutions told and accompanied by an immersive and multimedia user experience.
A three-dimensional and 360° journey, able to transfer to the visitor the three values that distinguish the Haier brand in a few moments: advanced technology, superior design and tailor-made approach.
You will discover with videos, installations and 3D projections the effectiveness and premiumness of the I-Refresh technology — integrated in the ranges of washer-dryers Haier Super Drum and of washers I-PRO Series — which uses micro-steam to remove odours from fabrics and reduce creases without clothes coming into direct contact with water and detergent.
You can also admire the elegance and effectiveness of the design and technological solutions proposed by Haier with the range of Multi Door refrigerators from the Iconic Black and Iconic Glass range, designed to guarantee maximum freshness and preserve food and drink from deterioration and bacteria through the exclusive Anti Bacterial System.
Or, you can also appreciate the distinctive features of customisation provided by the line of wine coolers, which stands out for the elegance of its finishes and solutions.
There is also room also for the official debut of the new built-in range, characterised by a design meeting the taste of the most demanding consumers, combined with technological solutions that, through Artificial Intelligence, will allow with the I-TOUCH OVEN to live premium experiences in the kitchen.
“We think that the strong connotation of MediaWorld’s Tech Village project towards a 360° experience is the perfect environment for our premium Haier brand to live in,” Semmy Levit, Chief Commercial Officer of Haier Europe, pointed out.
“Zero Distance With Consumer is not just a claim for us, it’s the goal we set ourselves, from the very moment we design a new product to the moment we make it available to customers; in the Haier space we have the opportunity to bring all our high-tech and design products to life in an immersive and innovative way. The participation in the Tech Village is a further element of our partnership with MediaWorld in Italy and Europe,” Levit concluded.
“We are really proud that a strong and innovative brand like Haier has chosen our Tech Village to open its first technological ‘Bottega’ in Italy, where it will have the opportunity to expand and evolve its relationship with customers. A choice that testifies the strength of our project,” Marco Mazzanti, CCO of MediaWorld Italia, said.