Haier

QINGDAO, CHINA April 23, 2026 The successful conclusion of the 2026 Haier Qingdao Marathon marks a significant milestone in the ongoing commitment of Haier to foster active lifestyles and connect communities worldwide. Coinciding with regional races in Indonesia and Italy, the global sporting initiative demonstrates how the brand seamlessly integrates physical wellness with cutting edge smart home technology.

The flagship event in Qingdao witnessed 25,000 passionate runners conquering a full/half marathon course set against a stunning backdrop of mountains and seas. The support for athletes extended well past the finish line. At the Qingdao race expo, the Haier Smart Home experience zones offered runners a glimpse into the future of athletic wellness. By integrating advanced AI health monitoring algorithms with a full scenario smart home ecosystem, Haier provided participants with one stop smart services tailored for scientific race preparation and efficient tech driven post-race recovery.

Expanding this athletic footprint globally, Haier Indonesia simultaneously hosted the Haier Women's Day Run 2026 in Jakarta. The 10km event attracted over 8,000 participants under the inspiring theme “Move for Change: Break the Bias, Break the Limits”. The gathering also served as the stage for the Southeast Asia Final Marathon, welcoming elite athletes from Malaysia, the Philippines, and Indonesia. Paired with a flagship smart appliance launch, the event created a comprehensive platform celebrating female empowerment, regional sporting excellence, and modern smart living.

In Europe, the collaborative spirit of the brand took to the streets for the fourth consecutive year during the Milano Relay Marathon. A total of 28 colleagues across seven teams participated in the charity relay, transforming collective effort into a concrete act of social responsibility. This year, Haier Europe proudly supported YouSport and its Project Nexus, an initiative dedicated to assisting unaccompanied foreign minors in the Milan area through sports, educational programs, and social integration.

Adding to this cross border synergy, Haier proudly welcomed the champion of the 2025 Thailand Haier Run to participate in the 2026 Qingdao events. This international interaction perfectly illustrates how local sporting initiatives are woven together to build a unified global community.

Whether through a 10km run, a team relay, or a full marathon, every step taken across these international events reflects an unwavering dedication to investing in local communities. Haier remains committed to championing regional endurance events and leveraging innovative technology to build healthier and smarter lives for users globally.