Haier

Professors from Wharton Business School Highly Praise Haier While Probing into .. News from XINHUANET.COM: The other day, at the symposium named 'Global Economic Growth: Asset Bubbles¡¤Innovation & Entrepreneurship¡¤Multinationals in Emerging Market' held at the Guanghua School of Management (GSM), Peking University, several economists from Wharton Business School, University of Pennsylvania, USA observed in an interview with Xinhua News Agency that China, as an emerging economic power, should make great efforts in brand building, prevention of asset bubbles and overseas investment, etc. This article is excerpted from http://www.cenet.org.cn. The detailed information is available at:http://www.cenet.org.cn/article.asp?articleid=41385 'Some outstanding Chinese enterprises, such as Haier and Lenovo, have established their brands in the global market, which is a very good beginning,' said Jeffrey A. Sheehan, the Associate Dean of Wharton Business School when talking about the issue on brand building.