Haier

Global Economy column of News for Reference reproduced Le Figaro article---Chin.. The 29th Jan News for Reference carried an article named "Chinese Brands comes to the fore", which was originally published by Le Figaro under the name of "Chinese brands are winning world-wide prestige", highlighting the development of Chinese brands, typified by Haier and Lenovo. Here is a short extract: An American takes out a bottle of beer from his Haier fridge, and meanwhile, an European is typing on the keyboard of his Lenovo laptop¡­Stop thinking this the scene of a fancy film. Actually, these Chinese brands have landed to every continent and become a part of the daily life of the people there. For the long past, China was known as the "World Factory" that could but manufacture products of Western and Japanese brands; nowadays, however, Chinese major companies have set out for abroad to develop the international market. They are trying to be the new world champions. As early as in the 1990s, Chinese government had put forward the strategy of "going global"; and in 2001, it became a member of WTO. Since then, Chinese leading enterprises had gone for international market, and Chinese brands, typified by Haier, had steered onto the way of internationalization.