Haier

Haier CEO Zhang Ruimin Invited to Deliver Keynote Speech at the Opening Ceremon.. "If we can challenges ourselves, then the creation of a Chinese brand that is admired by the whole world can be expected soon." This newspaper reported: On Aug. 8, the 3rd Chinese Brand Festival co-organized by China Council for the Promotion of International Trade (CCPIT), People's Government of Shandong Province and Brand China Industry Union was solemnly initiated at Qingdao International Convention Center. Haier CEO Zhang Ruimin was invited to attend the opening ceremony and deliver a keynote speech on the theme of the Festival "Boosting Chinese Brands' Confidence and Enhancing Brand Value". He made the speech from three aspects, i.e. "what is the method to create brand", "the experience of Haier in creating brand", and "how to create a new brand in Internet era". During his speech, he introduced his understanding on the method to create brand by using the "Three Changes" in the Book of Changes, shared the experience of Haier from the initial period of business establishment to creating brand at international market, and elaborated on the business model, business model, and win-win culture of staff-order integration of Haier Group. At last, he concluded his speech by quoting a sentence from The Future of Management written by Gary Hamel, "The reason why people are bound on earth is not due to gravity but due to the lack of creative power". Zhang Ruimin pointed out that, what obstructs us in implementing brand strategy is not external pressure, but our inner being. If we can challenge ourselves, then the creation of a Chinese brand that is admired by the whole world can be expected soon. The excellent speech of Zhang Ruimin won thunderous applause from the attendees. Apart from Haier CEO Zhang Ruimin, Long Yongtu, Secretary-General of Boao Forum, and other people also delivered speech at the 8th Brand China Summit Forum. It is known that the 3rd Chinese Brand Festival held at Qingdao International Convention Center is the first professional brand convention in China, which lasted from Aug.8 to Aug. 10.