Haier

Global Entrepreneur Releases the "15 Decisions that Affect Contemporary Ch.. Global Entrepreneur Releases the "15 Decisions that Affect Contemporary Chinese Business History" "Haier's CEO Zhang Ruimin Battered Refrigerators" Affects Contemporary Chinese Business History The Haier Group once destroyed 76 disqualified refrigerators to honor its commitment to customers shortly after its establishment. This case has been listed into the "15 Decisions that Affect Contemporary Chinese Business History". Recently, Global Entrepreneur, the only Chinese business magazine characterized by its focus on globalization and multinational corporations, released the "15 Decisions that Affect Contemporary Chinese Business History". The case that Haier's CEO Zhang Ruimin destroyed 76 poor-quality refrigerators is ranked first among them, with the title of "Zhang Ruimin Batters refrigerators". Besides, "Wal-Mart Sets Up Global Procurement Center in Shenzhen", "the First Venture Capital Investment in China", etc. were also included in the list. "In 1985, Zhang Ruimin, the factory director of Qingdao Refrigerator Factory who assumed his office in 1984, battered 76 poor-quality refrigerators in public, becoming the first legend of Haier which is now ranked fourth among all white appliance manufacturers in the world. What Mr. Zhang did was undoubtedly a milestone in the development of Chinese manufacturing, as it showed that Chinese entrepreneurs began to realize the vital importance of quality control," the report says.