Haier Brand Spreads its Good Reputation in Hong Kong with the Hurtling "Ol..
2008.08.04
Haier Brand Spreads its Good Reputation in Hong Kong with the Hurtling "Ol..
With the approaching of the Olympics, Haier has conducted a series of "Olympic promotion activities" in Hong Kong to advertise Haier brand. Recently, a complete set of Haier household appliances went aboard the "Olympic Express" of KCR East Rail. With the train body design combining Olympic elements and Haier products, Haier has become the first brand for large-scale advertisement with the whole train body in Hong Kong, attracting the attention of consumers and electrical appliances channels of Hong Kong. With car body advertisement, Haier products are carried by No. 48 "Olympic electric trolley" of Hong Kong running in the prosperous Causeway Bay and Central where consumers are gathered, greatly improving the good reputation of Haier brand.
At the same time, Haier has attracted consumers to know about Haier brand through internet interaction on the website of YAHOO, the internet platform with the largest quantity of visitors in Hong Kong.