Haier

Haier Shooting Stars Made the Haier Brand Celebrated All Over the World New Orleans, US, Feb 18 2008 -- NBA All-Star 2008 was held at the New Orleans Arena in New Orleans, Louisiana from February 15th to the 17th. As the Official Marketing Partner of the NBA, Haier group sponsored Haier Shooting Stars, a leading event of NBA All-Star 2008, attracting 4.5 million viewers all over the world. And TNT, one of famous TV station in US , broadcasted NBA All-Star 2008 for fans across the country, promoting the Haier brand to the widespread television audience of US . At NBA All-Star Saturday Night Team San Antonio, led by seven footers Tim Duncan and David Robinson and 5 foot 7 WNBA star Becky Hammon took home the Haier Shooting Stars trophy with a time of 35.8 seconds in the final against Team Chicago. 2008 marks the third year in the marketing partnership between Haier and the NBA. Haier is now the Official Marketing Partner of the NBA, as well as the Official HDTV of the NBA. Throughout the year, Haier can take advantage of many great opportunities afforded through this partnership, including special advertising and marketing venues, promotions, and website features.Haier can also be featured in Shooting Stars media on NBA TV and NBA.com, as well as in print advertisements distributed nationwide,such as USA Today All-Star section that is circulated to over 3 million people.