Differentiated Products of Haier Enter German Market
2007.03.17
Differentiated Products of Haier Enter German Market
Haier Group has secured the orders for its side-by-side refrigerator model designed for German market from M Group, the largest retailer of Germany. These refrigerators have been launched in the German market recently. The side-by-side refrigerator features advanced air-cooling technology and, by virtue of its elegant bar, efficient refrigerating unit and large capacity compartments, it suits such a habit of German customers as one-day shopping, six-day enjoyment. Germany has strict standards regarding the environmental impact of home appliances. The side-by-side refrigerator uses state-of-the-art refrigerant and thus comes up to the standard. This is the first time that Haier side-by-side refrigerator enters the German market and it will go a great way towards introducing other premium products of Haier into the German market.