Haier NBA All-Star Home Appliance Series is Available to American Consumers
2007.03.10
Haier NBA All-Star Home Appliance Series is Available to American Consumers
Haier Group launches in the US market its NBA All-star Home Appliance Series recently. The series include flex-zone side-by-side refrigerator, Dual-Drive washing machine, plasma TV and other premium products.
As the only NBA official partner in the field of home apliances, Haier launches the series during the NBA All-star Games. More and more American consumers get further understanding that Haier is an international company which provides package solutions and this enhances the brand recognition of Haier. The launch of Haier NBA All-star Home Appliance Series is the first time for Haier Group to put forth the concept of U-home in the US.