Haier Brand Moves Up To 86th
On May 17, 2006, World Brand Lab released the scoreboard of 2006 (The Third Year)World's 500 Most Influential Brands. The only Chinese brand listed in the top 100 for 3 consecutive years, Haier ranks the 86th place, a steady rise from the 89th place held last year.
The scoreboard of World's 500 Most Influential Brands published by World Brand Lab is based on a half-year study of 3,000 renowned brands all over the world, valuing each brand in terms of influence evaluation, business reputation, global awareness and brand value.
Haier is moving up steadily in this Top 500 Brands list, demonstrating the enhanced competence of Haier brand in exploring and penetrating the market as well as the foresight of Haier Group to initiate the globalization strategy.