Haier

Haier launches Global Brand Building Strategy to gain the most competitive powe.. On December 25, 2005, the 21st Anniversary of Haier and Seminar on Haier Global Brand Building Strategy was held in Diaoyutai State Guest House in Beijing. Senior officials of the central government and associations attended the meeting, including Chen Jinhua, Former Vice Chairman of the Chinese People's Political Consultative Conference (CPPCC) and Chairman of China Enterprise Confederation (CEC), Li Zhaoxing, Minister of Foreign Affairs, Wei Liqun, director of the Research Office of the State Council, Li Xueyong, Vice Minister of the Ministry of Science and Technology, Wei Jianguo, Vice Minister of the Ministry of Commerce, Sun Songpu, Vice Minister of Customs General Administration, Ge Zhirong, Vice Director of the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), Zhang Qin, Vice Director of the State Intellectual Property Office, Pan Beilei, Vice Chairwoman of China National Council of Light Industry, and officials from the National Development and Reform Commission. Wang Renyuan, Vice Governor of Shandong Province, and Xia Geng, Vice Secretary of the CPC Qingdao Committee and Mayor of Qingdao attended the meeting. Zhang Gaoli, Secretary of the CPC Shandong Committee and Chairman of the Shandong People's Congress, Han Yuqun, Vice Secretary of the CPC Shandong Committee and Governor of Shandong Province, and Du Shicheng, Vice Secretary of the CPC Shandong Committee and Secretary of the CPC Qingdao Committee, sent congratulatory letters for the meeting. At the seminar, Haier CEO Zhang Ruimin delivered a speech, announcing Haier's development policy, Global Brand Building Strategy, which symbolizes a new stage Haier has entered. Haier President Yang Mianmian made an introductory speech on Haier 2005 innovation achievements. A ceremony for introduction to Haier's new spirit and style was also held at the seminar. The event was televised live by people.com.cn and covered by Xinhua News Agency, CCTV and China National Radio.