Haier CEO Zhang Ruimin announced Haier's 4th strategic stage of Global Brand Bu..-Haier Group Official Website

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Home Page Media Center News Release Haier CEO Zhang Ruimin announced Haier's 4th strategic stage of Global Brand Bu..

Haier CEO Zhang Ruimin announced Haier's 4th strategic stage of Global Brand Bu..

2006.01.04

Haier CEO Zhang Ruimin announced Haier's 4th strategic stage of Global Brand Bu.. At the seminar, Haier CEO Zhang Ruimin announced Haier's 4th strategic stage of Global Brand Building and addressed two issues: first, why Haier launches the global brand building strategy; second, Haier has to experience the following 3 thresholds for implementation of the global brand building strategy. 1) from becoming qualified to entering final stage of global competition; 2) from gaining opportunistic profits to win-win profits; 3) from mono culture to multiple culture for sustainable development.

Prev：Haier launches Global Brand Building Strategy to gain the most competitive powe.. Next：Haier President Yang Mianmian introduced Haier 2005 innovation achievements

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