Haier

Individual-Goal Combination Strategy is spoken worldwide. Not long ago, Haier CEO Zhang Ruimin put forward the Individual-Goal Combination Strategy on Haier's global competition practice. On the Sino-Foreign Management issue 11/2005, an article captioned Zhang's Concept for Global Competition: Secret of Haier's Individual-Goal Combination Strategy, was published. Yang Peiting, director and chief editor of the Sino-Foreign Management, Hu Yong, a well-known economist and writer, Pan Chenglie, vice chairman of China Enterprise Confederation, Feng Kaiyue, president of Roland Berger Asia, and Zhang Zhongwen, vice president of Panasonic Corporation of China, expressed their understanding of Haier¡¯s Individual-Goal Combination Strategy. Following are some quotations from the article, which reflect the opinions of these experts on Haier¡¯s Individual-Goal Combination Strategy. Haier's new concept Yang Peiting, Management expert and chief editor of Sino-Foreign Management Individual-Goal Combination Strategy is a breakthrough of Haier's management philosophy. It is not only the experience of Haier management, but also achievement of overall enterprises. If Market-chain is a concept for business management, Individual-Goal Combination Strategy is in fact a feasible pattern. Management pattern in fierce competition Hu Yong, well know economist and writer Individual-Goal Combination Strategy was put forward by Haier senior official with consideration of Haier's current globalization strategy. How to identify and satisfy market demands throughout the world? This is a significant subject. However, all in all, Individual-Goal Combination is a competition strategy in fierce competition. Employees responsible for order fulfillment Pan Chenglie, vice chairman of China Enterprise Confederation and advisor of Sino-Foreign Management Headspring of Haier reform and development lies in employees. For all reform programs and measures Haier conducted over the past years, employees have played a significant role. To stimulate enthusiasm of every employee in business development, Haier launched the Individual-Goal Combination, making every employee involved in order fulfillment and optimizing Haier's competitiveness in world marketplace. Target management with Chinese characteristics Feng Kaiyue, president of Roland Berger Asia Practice of Haier's Individual-Goal Combination Strategy gives us an impression that Western target management concept has been well incorporated and developed in Haier. The theory of Individual-Goal Combination is important to business management in the developing process in China. Consumer goods makers should well understand the market demands for further development. Individual-Goal Combination is feasible in global economy Zhang Zhongwen, vice president of Panasonic Corporation of China and advisor of Sino-Foreign Management I believe that the concept of Individual-Goal Combination is feasible in global economy. It has the following 5 features: Firstly, real business management is aimed to satisfy market demands. Secondly, operating system is kept restructuring for market-oriented business development. Thirdly, attention is paid to differentiation management. Fourthly, measures are taken to improve competitiveness in soft environment, ie. cultural management. Fifthly, emphasis is given to consciousness of enterprises for social responsibility.