Haier ranked 105th in a poll of Asia's Top 1000 Brands
2005.09.15
Haier ranked 105th in a poll of Asia's Top 1000 Brands
Not long ago, Synovate revealed the survey report on the 2005 Asia's Top 1000 Brands, Haier was ranked 105th, 216 spots up from 321st in 2004 and ahead of all China¡¯s companies placed on the list.
The Asia's Top 1000 Brands were elected by Synovate according to the survey of consumers in 8 Asian countries and regions. The survey result indicates that these 1000 brands did not become well-known one night, their success is a result of a long-term painstaking endeavors in innovative products and effective communication with target consumers.
(Synovate is subordinate to UK-based Aegis, one of the world¡¯s top 10 market investigators and consultants.)