Haier

IM promotes Haier brand in Bulgaria As Haier's distributor in Bulgaria, IM has long worked hard for sales of Haier aircon. Not long ago, Zhang Xiaoquan, overseas sales manager of Haier Air Conditioner Division, inspected some chain stores of IM and found out that these outlets were not well arranged as there was no introductory information of product models and specifications. To uniform the brand image building, Zhang Xiaoquan combined the strategy Haier uses in domestic market with IM's advertising method. As a result, the cost in sales was reduced, the result was improved and more attention of potential consumers was attracted by the detailed product information. Chinese saying goes, ¡°Everything comes to him who waits¡±. The efforts have swiftly enhanced the image and sales of Haier aircon. Delightedly, IM told Zhang Xiaoquan that, 'Haier does not only bring excellent products, but also the sales strategy suitable and beneficial in Bulgaria'. Before Zhang Xiaoquan left Bulgaria, IM placed a big order for Haier aircon, of which the volume accounted for about 50% of Haier's 2004 total sales in Bulgaria.