Innovation is to think what others do not think and to make what others do not ..
2004.08.07
Innovation is to think what others do not think and to make what others do not ..
Staff: Recently, an article on Haier's success in R&D, supported by the case study of Haier dual-drive washers, was issued by World Executive Weekly and www.icxo.com.
The article writes, "Haier dual-drive washing machine was successfully developed and now mass manufactured by Haier. This type of washing machine is believed to be the 4th generation washers and demonstrates Haier's insight in marketing and extraordinary performance in research and development. With my understanding, innovation is to think what others do not think and to make what others do not make. This is just what Haier has been doing. Haier has made significantly profitable and social achievements by successful promotion of the dual drive washing machines, incorporation of advanced technology and brand building performance in domestic and overseas markets."