The Economic Information Daily comment on Haier's overseas influence
2004.08.07
The Economic Information Daily comment on Haier's overseas influence
Staff: An article, titled How China's Aircon Makers Succeed in Overseas Marketplace, was released regarding a piece of news, saying that "Haier air conditioners well marketed in the USA and 7000 machines sold in 7 hours".
"China's air conditioner industry has witnessed swift growth over the past few years, however, most of them are factories of foreign transnational companies. It is dangerous to expand production capacity while having no their own brands. Unlike most domestic manufacturers, Haier Air Conditioner Company opts the way to built its own brand overseas. If every air conditioner company develops export like Haier, China's air conditioner industry will grow significantly. We hope that more Chinese air conditioner companies become successful in the world marketplace."