Haier

Haier's achievements Facing increasingly fierce market competition, Haier carried out strategic innovations to improve its competitiveness.Haier's achievements Haier has achieved preset goal of domestic sales in first half of the year. Staff: Guided by the brand building and promotion strategy, Haier has witnessed the significant success in achieving scheduled domestic sales in January and June. The sales income of Haier trading companies in Hangzhou, Wuxi and Nanjing have be in excess of the annual volume in previous year. From the report of the State Zhongyikang Statistics Bureau in June, Haier's domestic market shares have made a year-on-year increase to the first place for refrigerators, room air conditioners, pulsator and drum type washing machines, electric water heaters, freezers and vacuum cleaners. Haier's domestic market shares of refrigerators, pulsator and drum type washing machines, freezers and vacuum cleaners reach 30% or more, respectively, far ahead of its competitors. In 2004, the third year after China's entry to WTO, the market competition tends to be increasingly fierce with the trend of domestic and overseas market and competitors integration, Haier carries out strategic innovation by implementing practical policies. As a result, domestic purchase orders for mainstream products are received and swift sustainable development achieved.