Haier

Haier CEO Zhang Ruimin, China's first overseas exploiter Staff: On 100th issue of Global Entrepreneur July released the list of "100 Chinese Business Globalization Propellers". The magazine was born in promoting globalization of Chinese economy. The 100 Chinese are equally grouped in five aspects as follows: 1. Entrepreneur and thinker influential in Chinese business circle 2. Multinational managers 3. Learners and cooperators 4. Overseas exploiters 5. Great messengers Among the Overseas Exploiters, Haier CEO Zhang Ruimin ranks first, as the most respected business leader in the world. In this chapter, a report introduces in details Haier's globalization strategy, noted as "Facilitating globalization process by wisely utilizing local finance, human resource and culture as well as brand building", saying that 'Haier is believed to be the fast growing foreign company in the United States and Zhang Ruimin has basically fulfilled his preliminary goal to enter industrialized countries before developing ones'.