Haier

Handelsblatt interviews Haier CEO Zhang Ruimin:Haier, Chinese most globalized c.. Background information Handelsblatt is the most influential newspaper in Germany and circulated throughout all German spoken areas. Handelsblatt focuses upon business and finance and is widely recognized as an economic forum in German business circle. Staff: July 12, an article, headed We must win the hearts of the German customers, subtitled The view of China's largest home appliance maker on business expansion, Chinese economic slow down and miscarriages of foreign companies in China, written by the staff journalist Markus Gaetner, was published on Handelsblatt based upon an interview with Haier CEO Zhang Ruimin. A large size photo of Haier CEO Zhang Ruimin was illustrated and captioned as saying, At present, Haier is the world's fifth largest home appliance manufacturer and its ambitious CEO is quoted as saying that, 'Our goal is to become world's third and then first largest home appliance company'. When interviewed with by the German journalist, Haier's CEO explained Haier's strategy of exploiting European and American markets and localization performance. Haier's business philosophy was highly praised in the article, 'As a leading company of home appliance manufacturer, Haier gains the annual revenue of 8 billion Euro. Haier is China's most recognizable brand and since the establishment in 1984, Haier has witnessed 70% annual business increase as the most globalized company.'