Haier

Innovation is the key to the globalization strategy Staff: An article, titled Innovation Is the Key to the Globalization Strategy, was published on the Economic Information Daily June 3, focusing upon Haier brand dual-drive washing machine. "All in all, the key to business globalization is product globalization, which means that all the products are designed and manufactured for satisfaction of customer's demands and incorporate more advanced technology and better workmanship than competitors'. If no innovative products are achieved, a company will unlikely be competitive in the world marketplace."said the article. Haier's dual-drive washing machine, an example to many Chinese home appliance makers, who have been workshops of those multinational companies, implies that innovation in production is the sharpest tool to crack the world market.