Haier

Haier is the first Chinese company to crown an overseas sports club. Zhou Yunjie announced in front of exciting audiences that, Haier had signed an agreement with Melbourne Tigers, a well-known Australian basketball team, for sponsorship and naming the team Melbourne Haier Tiger. Zhou Yunjie iterated that, there had been two reasons for Haier to sponsor Melbourne Tigers. Firstly, Melbourne Tigers is a world-class basketball team and shares the same concept with Haier to gain worldwide recognitions by hardworking. Secondly, Melbourne Tigers has long attached significance to enterprising performances and continuous innovations to gain competitive strength. It is undoubted that the co-operation between a world-class company and a world-class sports team will bring tremendous opportunities from which both Haier and Melbourne Tigers will benefit.