Haier

First landing of Haier brand computers at France On March 3, 2004, the first batch of 5,500 Haier brand laptop and desktop computers were shipped to France, symbolizing the start of Haier and many other Chinese computer producers to enter the world market. The French customer was quoted as saying that, ¡°Haier is a global brand and we are confident for Haier brand products. It is certain that Haier will be a widely recognized trademark in either the United States and other areas in the world like it is now in China.¡± Haier computer sales in France attracted attention of many media companies. ¡°Haier brand plays a decisive role in the sales of Haier computers in France. Guided by the business philosophy of Haier CEO Zhang Ruimin, Haier has long attached significance to brand promotion strategy over the past years, and this has achieved satisfactory success in improving worldwide awareness and recognition of Haier brand. In addition, the customized design solutions of Haier computers helped the customer finalize the decision for Haier computers,¡± said Zhou Yunjie, Haier computer project manager and Haier vice president. Reportedly, buyers in Australia and other countries have placed orders for Haier computers.