"Haier is the most influential Chinese brand outside China", reported by Forbes..
2003.11.07
"Haier is the most influential Chinese brand outside China", reported by Forbes..
An article entitled "China's Best Prospects" was published on Forbes 10/2003, saying that "Only a handful of Chinese companies now have much in the way of international brand equity. Top of the list is Haier Group, China's most valuable brand overall¡.."