Haier

"Chinese Dinosaur Reborn As Global Brand"Published on The Globe And Mail Februa.. An article, "Chinese dinosaur reborn as global brand" was published on The Globe and Mail February 13 saying that, "To stroll through the cornucopia of inventions in the showroom of the Haier Group is to glimpse an imagination run wild." "Washing machines have been transformed into gadgets to make noodles and scour vegetables and even to brew vats of yak-butter tea for Tibetan nomads. Mini-fridges are fitted with computer desks for U.S. college dormitories. Cell-phones are the size of ballpoint pens. Haier has become China's first global brand. And by remaking itself from a state-owned dinosaur into an innovative and flexible manufacturer in less than two decades, the company has managed to survive and even prosper in the intensely competitive trade environment that China plunged into when it entered the World Trade Organization in the fall of 2001. Not long ago, made-in-China was a synonym for cheap-and-shoddy. But today, Haier is the fifth-biggest appliance seller in the world, leading the invasion of high quality Chinese products into foreign markets."