Haier

Three NHK Reports In One Month NHK released three reports in Network Discussions February 8, Economic Front February 21 and Chinese Strategies February 23 on Haier's achievements in globalization. It was first time for this Japanese influential TV station to release three reports on a Chinese company in one month. In the 40-minute program of Chinese Strategies, a journalist interviewed Haier CEO Zhang Ruimin and made a 20-minute analysis on Haier's achievements in the globalization strategy implementation. Reportedly, it was believed that Haier's success in topping Chinese market is a result of Zhang Ruimin's outstanding leadership and Haier's innovative management. At present, Haier products have been worldwide recognized. There is no doubt that Haier's management, including localized design, manufacture and distribution, as well as Haier Market-chain Management, will be also promoted throughout the world.